Graphic Design Terms Everyone Should Know

May 14

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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Your Guide to Promotional Shirts

Apr 22

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

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The Power of Perceived Value

Dec 28, 2023

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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5 Tips for Boosting Social Media Engagement

Dec 21, 2023

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

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The Best Apps For Organization

Aug 25, 2023

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

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6 Helpful Tips to Address Unhappy Customers

Aug 02, 2023

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelm...

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Using Customer Profiles to Find the Perfect Promo Products

Jun 05, 2023

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

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The History of Promotional Products

Apr 14, 2023

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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Your Brand Is Your Business - Market It!

Mar 24, 2023

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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6 Things You're Missing out on by Not Using Promotional Products

Feb 09, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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6 Things You're Missing Out on by Not Using Promotional Products

Jan 12, 2023

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a ...

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Leading the Workplace: How to Develop Your Leadership Skills

Jan 04, 2023

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we’ve got good news for you. No matter what your current position ...

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6 Reasons You Need a Company Store

Aug 01, 2022

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

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What’s Up With Unboxing Videos? The Trend You Must Try

Jun 25, 2022

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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6 Benefits of Customer Loyalty Programs

May 12, 2022

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy int...

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5 Fail-Proof Ideas for Your Business Instagram

May 05, 2022

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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The Power of Promo: Why People Love Freebies

Feb 20, 2022

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get somethin...

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Customer Experience + Branding: The Relationship Goals of Marketing

Oct 12, 2021

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be di...

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How to be an Empathetic Leader and Still Get the Job Done

Jun 11, 2021

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

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6 Tips on Professionally Reaching New Heights in 2020

Apr 29, 2021

Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wh...

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Why You Should Buy USA-Made

Nov 29, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

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Why You Need Promotional Products

Nov 14, 2020

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

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Your Product Decorating Questions Answered

Nov 07, 2020

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

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Branding 101: Let’s Talk Logos

Oct 24, 2020

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

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6 Books That Every Business Owner Should Read

Oct 16, 2020

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it...

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9 Useful Apps for Sales & Marketing Professionals

Oct 02, 2020

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how...

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Your Graphic & Web Design Cheat Sheet

Sep 18, 2020

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top grap...

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8 Graphic Design Mistakes to Avoid

Aug 27, 2020

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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The Secrets to Attracting Ideal Customers

Aug 12, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attract...

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How Promo Products Can Tell Your Brand's Story

Jul 28, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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3 Things Every Busy Professional Needs

Jul 07, 2020

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professio...

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Imprint Everything: A Guide to Printing Methods

Mar 20, 2020

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple de...

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4 Ways to Improve Communication

Dec 10, 2019

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the...

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How to Work Smarter, Not Harder

Oct 13, 2019

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

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Graphic Design Terms Everyone Should Know

Oct 06, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can ...

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7 Ways to Instantly Make Your Website More User-Friendly

Aug 17, 2019

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips w...

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Advice for Getting the Most Out of a Business Trip

Aug 10, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

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How to Juggle Work and Life Balance Like a Boss

Jul 19, 2019

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, ...

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How One Hour Can Determine Your Success

Jul 12, 2019

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

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16 Ways Color Affects Your Branding and Marketing

Jun 20, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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