May 14
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingApr 22
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingDec 28, 2023
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingDec 21, 2023
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue ReadingAug 25, 2023
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...
Continue ReadingAug 2, 2023
It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelm...
Continue ReadingJun 5, 2023
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...
Continue ReadingApr 14, 2023
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingMar 24, 2023
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingFeb 9, 2023
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingJan 12, 2023
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a ...
Continue ReadingJan 4, 2023
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we’ve got good news for you. No matter what your current position ...
Continue ReadingAug 1, 2022
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingJun 25, 2022
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingMay 12, 2022
Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy int...
Continue ReadingMay 5, 2022
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...
Continue ReadingFeb 20, 2022
Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get somethin...
Continue ReadingOct 12, 2021
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be di...
Continue ReadingJun 11, 2021
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...
Continue ReadingApr 29, 2021
Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wh...
Continue ReadingNov 29, 2020
During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...
Continue ReadingNov 14, 2020
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...
Continue ReadingNov 7, 2020
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingOct 24, 2020
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...
Continue ReadingOct 16, 2020
As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it...
Continue ReadingOct 2, 2020
Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how...
Continue ReadingSep 18, 2020
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top grap...
Continue ReadingAug 27, 2020
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingAug 12, 2020
You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attract...
Continue ReadingJul 28, 2020
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingJul 7, 2020
If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professio...
Continue ReadingMar 20, 2020
Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple de...
Continue ReadingDec 10, 2019
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the...
Continue ReadingOct 13, 2019
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue ReadingOct 6, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can ...
Continue ReadingAug 17, 2019
With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips w...
Continue ReadingAug 10, 2019
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue ReadingJul 19, 2019
Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, ...
Continue ReadingJul 12, 2019
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue ReadingJun 20, 2019
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
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