How to Choose Uniforms the Whole Team Will Love
May 18
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...
Continue ReadingHow to Protect Your Business From Hackers
Mar 27
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingHow to Put Together an Onboarding Kit
Feb 11
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingProduct Safety: What You Need to Know
Feb 3
No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Dec 29, 2025
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue Reading5 Ways to Boost Employee Morale
Oct 30, 2025
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue ReadingLanyards: Everything You Need to Know
Sep 23, 2025
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingHow to Make Rush Orders Less Stressful
Jul 11, 2025
Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
May 8, 2025
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingWhat Millennials Want (And How to Work With Them)
Dec 24, 2024
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...
Continue ReadingGraphic Design Terms Everyone Should Know
May 14, 2024
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingYour Guide to Promotional Shirts
Apr 22, 2024
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingThe Power of Perceived Value
Dec 28, 2023
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue Reading5 Tips for Boosting Social Media Engagement
Dec 21, 2023
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue ReadingThe Best Apps For Organization
Aug 25, 2023
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Aug 2, 2023
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Jun 5, 2023
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue ReadingThe History of Promotional Products
Apr 14, 2023
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingYour Brand Is Your Business - Market It!
Mar 24, 2023
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Feb 9, 2023
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Jan 12, 2023
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Jan 4, 2023
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue Reading6 Reasons You Need a Company Store
Aug 1, 2022
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Jun 25, 2022
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue Reading6 Benefits of Customer Loyalty Programs
May 12, 2022
Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
May 5, 2022
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue ReadingThe Power of Promo: Why People Love Freebies
Feb 20, 2022
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Oct 12, 2021
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue ReadingHow to be an Empathetic Leader and Still Get the Job Done
Jun 11, 2021
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...
Continue Reading6 Tips on Professionally Reaching New Heights in 2020
Apr 29, 2021
Can you believe 2020 is here? We can't either! With the new decade beginning, it's important to take baby steps that will eventually help you reach your professional goals this year. Whether you ho...
Continue ReadingWhy You Should Buy USA-Made
Nov 29, 2020
During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...
Continue ReadingWhy You Need Promotional Products
Nov 14, 2020
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue ReadingYour Product Decorating Questions Answered
Nov 7, 2020
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingBranding 101: Let’s Talk Logos
Oct 24, 2020
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue Reading6 Books That Every Business Owner Should Read
Oct 16, 2020
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Oct 2, 2020
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Sep 18, 2020
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue Reading8 Graphic Design Mistakes to Avoid
Aug 27, 2020
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingThe Secrets to Attracting Ideal Customers
Aug 12, 2020
You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Jul 28, 2020
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue Reading3 Things Every Busy Professional Needs
Jul 7, 2020
If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...
Continue ReadingImprint Everything: A Guide to Printing Methods
Mar 20, 2020
Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...
Continue Reading4 Ways to Improve Communication
Dec 10, 2019
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue ReadingHow to Work Smarter, Not Harder
Oct 13, 2019
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue ReadingGraphic Design Terms Everyone Should Know
Oct 6, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
Aug 17, 2019
With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
Aug 10, 2019
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Jul 19, 2019
Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...
Continue ReadingHow One Hour Can Determine Your Success
Jul 12, 2019
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Jun 20, 2019
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
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